![]() However, marketers can use third-party tools such as Supermetrics, to quickly transform data from a range of sources (e.g. None of the three platforms provide an in-built data sourcing capability. ![]() In this category, the focus is mainly on quick and automated data extraction. In the sections below, we outline the most relevant tool capabilities to consider for each of these business needs categories. The requirement is to be able to quickly source, process and store large quantities of raw data without any predefined schemas and then arbitrarily slice and dice it for various modeling needs.
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